Monitor customer acquisition cost from digital marketing campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track customer acquisition cost across digital marketing campaigns
Both Roadway and various analytics platforms assist in grasping how different campaigns influence essential metrics like customer acquisition costs across channels like digital marketing. However, Roadway stands out by automating the more labor-intensive processes. Rather than manually piecing together information from advertising platforms, spreadsheets, and dashboards, Roadway’s AI tools examine your performance data in real-time. They pinpoint what is effective, what needs improvement, and where to direct your efforts moving forward.
Roadway is crafted for teams seeking straightforward clarity without added complication. It unifies spending, engagement, and revenue data into a single platform, providing an ongoing overview of performance trends. When fluctuations happen—such as a surge in conversions or a dip in efficiency—AI-powered assistants automatically highlight key insights, enabling teams to respond promptly and drive sustained growth.
By streamlining the evaluation of customer acquisition expenses, Roadway minimizes the time marketers dedicate to reporting and maximizes their focus on strategic enhancement. Whether expanding digital advertising efforts or managing multi-channel growth initiatives, Roadway simplifies the process of identifying key drivers of success and accelerating outcomes with reduced manual workload.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

