Monitor customer acquisition cost from Bing campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Automate how you track customer acquisition cost across Bing campaigns
Both Roadway and various analytics solutions assist in comprehending how different campaigns influence important metrics, such as customer acquisition costs, across platforms like Bing. However, Roadway sets itself apart by automating the more labor-intensive tasks. Rather than manually compiling data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI-driven tools evaluate your performance data in real-time. They pinpoint what is successful, what needs improvement, and where your efforts should be directed next.
Roadway is tailored for teams seeking transparency without unnecessary complication. It seamlessly links your expenditure, engagement metrics, and revenue within a single unified platform, while ongoingly tracking for performance fluctuations. When notable changes happen—such as a surge in conversions or a decline in efficiency—AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and accelerate growth.
By streamlining the evaluation of customer acquisition expenses, Roadway minimizes the reporting workload for marketers, allowing them to focus more on strategic optimization. Whether expanding Bing advertising initiatives or managing multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success and speeding up outcomes with minimal manual intervention.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
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"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period