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Monitor CPL from Yahoo campaigns with AI

Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Trusted by the best growth marketing teams

Automate how you track CPL across Yahoo campaigns

Roadway, along with various other analytics solutions, enables you to grasp which campaigns are influencing vital metrics such as Cost Per Lead (CPL) across platforms like Yahoo. However, Roadway stands out by automating the tedious tasks involved. Rather than having to piece together data from advertising platforms, spreadsheets, and dashboards by hand, Roadway’s AI assistants evaluate your performance data directly. They pinpoint what strategies are effective, which ones are lagging, and where your attention should be directed next.

Roadway is tailored for teams seeking straightforward clarity without added complexity. It unifies your spend, engagement metrics, and revenue data within a single platform, providing a clear overview. The system constantly tracks performance trends, alerting you to any fluctuations—whether an increase in conversions or a dip in efficiency. AI-driven assistants automatically generate insights, enabling teams to respond swiftly and accelerate growth.

Through automation of CPL analysis, Roadway streamlines the reporting process, allowing marketers to devote more time to strategic optimization. Whether expanding Yahoo advertising efforts or managing comprehensive multi-channel growth initiatives, Roadway simplifies the process of identifying key drivers of success and accelerating outcomes with minimal manual work.

Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.

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AI that scales revenue from growth campaigns

The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."

Andrew Wilson, Data Engineering

We’ll build it for you—in a scalable and flexible workspace

Flexible and fast integration options

One-click connectors

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Bring your full-funnel metrics into one place

Marketing metrics

  • Visits
  • Unique visitors
  • New visitors
  • Sign up conversion rate
  • Sign ups
  • Account creation conversion rate
  • Accounts created

Sales  metrics

  • Leads
  • Lead to opportunity conversion rate
  • Opportunities
  • MQL conversion rate
  • Marketing qualified leads (MQLs)
  • SQL conversion rate
  • Sales qualified leads (SQLs)
  • Closed won conversion rate
  • Closed won
  • Closed lost

Revenue  metrics

  • New customer conversion rate
  • New customers
  • Total revenue
  • New customer revenue
  • Expanded customers
  • Expansion customer revenue
  • Reactivated customers
  • Reactivated customer revenue
  • Contracted customers
  • Contraction revenue
  • Churned customers
  • Customer churn rate
  • Churned revenue
  • Revenue churn rate
  • Average revenue per user
  • Average revenue per customer

Marketing spend metrics

  • Marketing spend
  • CAC
  • Payback period

The foundation of your growth stack

$50k

saved annually on maintenance

20%

cut in wasted marketing spend

40.5

hours saved per month with AI

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Accelerate growth with AI coworkers

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