Monitor CPL from Threads campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track CPL across Threads campaigns
Roadway, along with various analytics platforms, provides insights into which campaigns are influencing important metrics like Cost Per Lead (CPL) across channels, including Threads. However, Roadway stands out by automating the labor-intensive aspects of this process. Rather than requiring you to piece together information from advertising platforms, spreadsheets, and dashboards manually, Roadway’s AI assistants evaluate your performance data in real-time. They pinpoint effective strategies, highlight areas that need improvement, and suggest where to direct your efforts next.
Roadway is built for organizations seeking straightforward insights without the hassle of complexity. Our platform integrates your spending, engagement metrics, and revenue data into a single, unified workspace, providing clear visibility at a glance. It continuously tracks performance trends, alerting you to any fluctuations—be it a surge in conversions or a decline in efficiency. With AI-powered assistants proactively highlighting key insights, teams can respond swiftly and drive sustained growth.
Through automating CPL analysis, Roadway minimizes the reporting workload for marketers, freeing up more time for strategic optimization. Whether you're expanding Threads campaigns or managing multi-channel growth initiatives, Roadway simplifies the process of identifying key drivers of success, enabling faster results with reduced manual effort.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

