Monitor CPL from performance marketing campaigns with AI

Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Trusted by the best growth marketing teams

Automate how you track CPL across performance marketing campaigns

Roadway, along with various analytics platforms, provides insights into which campaigns are driving essential metrics like Cost Per Lead (CPL) across different channels, including performance marketing. However, Roadway stands out by automating the more labor-intensive tasks. Rather than requiring you to manually compile data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI assistants evaluate your performance data in real time. They pinpoint successful strategies, highlight areas that need improvement, and suggest optimal focus for future efforts.

Roadway is tailored for organizations seeking straightforward insights without unnecessary complication. Our platform integrates your spending, engagement metrics, and revenue streams into a single, unified workspace, providing clear visibility. It actively tracks performance fluctuations, and when variations arise—such as a surge in conversions or a decline in efficiency—our AI-powered assistants automatically highlight key insights. This enables teams to respond swiftly and drive sustained growth.

Through automated CPL analysis, Roadway minimizes the time marketers dedicate to reporting, allowing them to focus more on optimization. Whether you're expanding your performance marketing initiatives or managing multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success and helps accelerate outcomes with minimal manual work.

Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.

AI that scales revenue from growth campaigns

The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."