Monitor CPL from Google search campaigns with AI

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Automate how you track CPL across Google search campaigns

Roadway, along with various analytics platforms, assists in comprehending which marketing campaigns are influencing essential metrics like Cost Per Lead (CPL) across different channels, including Google search. What sets Roadway apart is its ability to automate the complex tasks involved. Instead of having to manually compile data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI tools evaluate your performance data automatically—pinpointing successful strategies, areas that need improvement, and guiding your next steps.

Roadway is built for teams seeking straightforward clarity without unnecessary complication. Our platform unifies spend, engagement, and revenue data into a single workspace, providing real-time monitoring for any shifts in performance. When fluctuations happen—such as a surge in conversions or a decline in efficiency—AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and drive accelerated growth.

Through automated CPL analysis, Roadway minimizes the hours marketers dedicate to reporting, allowing them to focus more on strategic optimization. Whether expanding Google search initiatives or managing comprehensive multi-channel growth efforts, Roadway simplifies the process of identifying key drivers of success and helps accelerate outcomes with reduced manual workload.

Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.

AI that scales revenue from growth campaigns

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Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."