Monitor CPL from Google Ads campaigns with AI

Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Automate how you track CPL across Google Ads campaigns

Both Roadway and various analytics tools provide insights into which campaigns are impacting essential metrics like Cost Per Lead (CPL) across platforms such as Google Ads. However, Roadway stands out by automating the labor-intensive processes. Rather than having to manually compile data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI assistants evaluate your performance data in real-time—highlighting successful strategies, pinpointing areas that need improvement, and recommending where to direct your efforts next.

Roadway is built for teams seeking straightforward clarity without unnecessary complication. Our platform unifies spend, engagement, and revenue data into a single workspace, providing ongoing oversight to detect performance fluctuations. Whenever there’s a shift—such as increased conversions or declining efficiency—AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and drive sustained growth.

Through automating CPL analysis, Roadway streamlines reporting processes, freeing up valuable time for marketers to focus on optimization. Whether expanding Google Ads initiatives or managing comprehensive multi-channel growth strategies, Roadway simplifies the way you identify key drivers of success, enabling faster results with minimal manual work.

Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.

AI that scales revenue from growth campaigns

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Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."