Monitor CPL from digital marketing campaigns with AI

Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Trusted by the best growth marketing teams

Automate how you track CPL across digital marketing campaigns

Roadway, along with various analytics tools, assists in comprehending which campaigns are impacting essential metrics like Cost Per Lead (CPL) across different channels, including digital marketing. The key distinction lies in Roadway's ability to automate the more labor-intensive aspects. Rather than having to manually integrate data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI-driven helpers evaluate your performance data in real time. They pinpoint what is effective, what is lagging, and where to direct your attention moving forward.

Roadway is tailored for teams seeking straightforward clarity without unnecessary complication. It unifies spend, engagement, and revenue data within a single platform, providing a comprehensive view. The system continuously tracks performance trends, alerting teams to any significant shifts. Whether there's an increase in conversions or a decline in efficiency, AI-driven assistants automatically highlight key insights, enabling faster decision-making and accelerating growth.

Through automating CPL analysis, Roadway streamlines the reporting process, freeing marketers from manual data collection and allowing more focus on optimization. Whether expanding digital advertising initiatives or managing multi-channel growth strategies, Roadway simplifies the identification of key impact drivers, enabling faster results with minimal effort.

Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.

AI that scales revenue from growth campaigns

The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."