Monitor conversion rates from Twitter campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track conversion rates across Twitter campaigns
Roadway, along with various analytics platforms, assists you in comprehending which marketing campaigns are influencing essential metrics such as conversion rates across different channels, including Twitter. However, Roadway sets itself apart by automating the more labor-intensive tasks. Rather than having to piece together information from advertising platforms, spreadsheets, and dashboards by hand, Roadway’s AI-driven tools evaluate your performance data in real-time. They pinpoint what’s effective, what isn’t meeting expectations, and where your next efforts should be directed.
Roadway is crafted for teams seeking straightforward clarity without added complexity. It seamlessly integrates spend, engagement, and revenue data into a single platform, providing ongoing monitoring for performance fluctuations. When changes happen—such as a surge in conversions or a dip in efficiency—AI-driven assistants automatically highlight key insights, enabling teams to respond swiftly and accelerate growth.
Through streamlining the evaluation of conversion metrics, Roadway minimizes the reporting workload for marketers, freeing up more time for strategic optimization. Whether you're expanding Twitter advertising efforts or managing comprehensive multi-channel growth initiatives, Roadway simplifies the process of identifying key drivers of success and accelerating outcomes with minimal manual intervention.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
%201.png)

We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

