Monitor conversion rates from TikTok campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track conversion rates across TikTok campaigns
Roadway, along with various analytics platforms, enables you to gain insights into which campaigns are driving essential metrics like conversion rates across different channels, including TikTok. However, Roadway sets itself apart by automating the labor-intensive processes. Rather than having to manually compile data from advertising platforms, spreadsheets, and various dashboards, Roadway’s AI assistants evaluate your performance data in real-time—pinpointing what strategies are effective, what areas need improvement, and where to direct your future efforts.
Roadway is built for teams seeking straightforward clarity without the added complexity. Our platform consolidates spend, engagement, and revenue data into a single workspace, providing a clear overview. It also continuously tracks performance trends, alerting you to any fluctuations. When shifts happen—such as a surge in conversions or a dip in efficiency—AI-driven assistants automatically highlight key insights, empowering teams to respond swiftly and drive sustained growth.
Through automated conversion rate analysis, Roadway minimizes the hours marketers dedicate to reporting, allowing them to focus more on optimization. Whether expanding TikTok campaigns or managing multi-channel growth initiatives, Roadway simplifies the process of identifying key drivers of success and boosting outcomes with minimal manual work.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

