Monitor conversion rates from SEO marketing campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track conversion rates across SEO marketing campaigns
Roadway, along with various analytics platforms, assists you in comprehending which campaigns are influencing essential metrics like conversion rates across different channels, including SEO marketing. However, Roadway stands out by automating the labor-intensive processes. Rather than having to manually gather data from advertising platforms, spreadsheets, and dashboards, Roadway's AI-driven assistants evaluate your performance data directly. They pinpoint what is effective, what needs improvement, and where your attention should be directed next.
Roadway is built for teams seeking straightforward clarity without added complication. It seamlessly integrates your spend, engagement metrics, and revenue data into a single unified platform, providing ongoing oversight of performance trends. As fluctuations happen—whether an increase in conversions or a dip in efficiency—AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and drive sustained growth.
By streamlining the assessment of conversion metrics, Roadway minimizes the hours marketers dedicate to reporting tasks and maximizes their focus on strategic optimization. Whether expanding SEO initiatives or managing comprehensive multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success and accelerating outcomes with minimal manual intervention.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

