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Monitor conversion rates from organic social campaigns with AI

Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Trusted by the best growth marketing teams

Automate how you track conversion rates across organic social campaigns

Roadway, along with various analytics platforms, provides insights into which campaigns are influencing essential metrics like conversion rates across channels, including organic social media. What sets Roadway apart is its ability to automate the labor-intensive tasks. Rather than manually piecing together information from advertising platforms, spreadsheets, and dashboards, Roadway's AI assistants evaluate your performance data in real-time. This allows them to pinpoint successful strategies, highlight areas that need improvement, and suggest where your attention should be directed next.

Roadway is built for teams seeking straightforward insights without unnecessary complication. It unifies data on expenditure, engagement, and revenue within a single platform, providing ongoing tracking of performance trends. Whenever there’s a fluctuation—be it a surge in conversions or a decline in efficiency—our AI-driven assistants automatically highlight key insights, enabling teams to respond swiftly and drive sustained growth.

Through automated conversion rate analysis, Roadway minimizes the time marketers dedicate to reporting, allowing them to focus more on strategic optimization. Whether expanding organic social initiatives or managing multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of success and boosting outcomes with reduced manual work.

Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.

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AI that scales revenue from growth campaigns

The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."

Andrew Wilson, Data Engineering

We’ll build it for you—in a scalable and flexible workspace

Flexible and fast integration options

One-click connectors

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Bring your full-funnel metrics into one place

Marketing metrics

  • Visits
  • Unique visitors
  • New visitors
  • Sign up conversion rate
  • Sign ups
  • Account creation conversion rate
  • Accounts created

Sales  metrics

  • Leads
  • Lead to opportunity conversion rate
  • Opportunities
  • MQL conversion rate
  • Marketing qualified leads (MQLs)
  • SQL conversion rate
  • Sales qualified leads (SQLs)
  • Closed won conversion rate
  • Closed won
  • Closed lost

Revenue  metrics

  • New customer conversion rate
  • New customers
  • Total revenue
  • New customer revenue
  • Expanded customers
  • Expansion customer revenue
  • Reactivated customers
  • Reactivated customer revenue
  • Contracted customers
  • Contraction revenue
  • Churned customers
  • Customer churn rate
  • Churned revenue
  • Revenue churn rate
  • Average revenue per user
  • Average revenue per customer

Marketing spend metrics

  • Marketing spend
  • CAC
  • Payback period

Accelerate growth with AI coworkers