Monitor conversion rates from Meta Ads campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track conversion rates across Meta Ads campaigns
Roadway, along with various other analytics platforms, assists you in comprehending how different campaigns influence crucial metrics such as conversion rates across channels like Meta Ads. However, Roadway stands apart by automating the more labor-intensive tasks. Rather than having to manually compile data from advertising platforms, spreadsheets, and dashboards, Roadway's AI-driven assistants evaluate your performance data in real-time—pinpointing successful strategies, highlighting areas that need improvement, and guiding you on where to direct your efforts next.
Roadway is built for teams seeking clear insights without the hassle of complexity. Our platform consolidates spend, engagement, and revenue data into a single, streamlined workspace, continuously tracking performance metrics for any fluctuations. When deviations happen—such as a surge in conversions or a decline in efficiency—AI-driven assistants automatically highlight key insights, empowering teams to respond swiftly and drive sustained growth.
By streamlining the assessment of conversion metrics, Roadway minimizes the time marketers dedicate to reporting, allowing them to focus more on optimization. Whether expanding Meta Ads campaigns or managing multi-channel growth initiatives, Roadway simplifies the process of identifying key drivers of success and accelerating outcomes with reduced manual workload.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

