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Monitor conversion rates from Instagram campaigns with AI

Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Trusted by the best growth marketing teams

Automate how you track conversion rates across Instagram campaigns

Roadway, along with various other analytics solutions, assists you in grasping which campaigns are influencing essential metrics like conversion rates across platforms, including Instagram. The key distinction lies in Roadway's ability to automate the labor-intensive tasks. Rather than manually integrating data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI-powered assistants evaluate your performance data in real-time—pinpointing what’s effective, what needs improvement, and where your attention should be directed next.

Roadway is built for teams seeking straightforward clarity without unnecessary complication. It consolidates spend, engagement, and revenue data into a single, unified platform, providing real-time tracking of performance trends. As fluctuations happen—such as surges in conversions or declines in efficiency—AI-driven assistants automatically highlight key insights, empowering teams to respond swiftly and drive sustained growth.

Through the automation of conversion rate analysis, Roadway minimizes the time marketers dedicate to reporting, allowing them to focus more on optimization. Whether expanding Instagram advertising efforts or managing comprehensive multi-channel growth initiatives, Roadway simplifies the process of identifying key drivers of success and boosting outcomes with minimal manual intervention.

Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.

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AI that scales revenue from growth campaigns

The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."

Andrew Wilson, Data Engineering

We’ll build it for you—in a scalable and flexible workspace

Flexible and fast integration options

One-click connectors

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Bring your full-funnel metrics into one place

Marketing metrics

  • Visits
  • Unique visitors
  • New visitors
  • Sign up conversion rate
  • Sign ups
  • Account creation conversion rate
  • Accounts created

Sales  metrics

  • Leads
  • Lead to opportunity conversion rate
  • Opportunities
  • MQL conversion rate
  • Marketing qualified leads (MQLs)
  • SQL conversion rate
  • Sales qualified leads (SQLs)
  • Closed won conversion rate
  • Closed won
  • Closed lost

Revenue  metrics

  • New customer conversion rate
  • New customers
  • Total revenue
  • New customer revenue
  • Expanded customers
  • Expansion customer revenue
  • Reactivated customers
  • Reactivated customer revenue
  • Contracted customers
  • Contraction revenue
  • Churned customers
  • Customer churn rate
  • Churned revenue
  • Revenue churn rate
  • Average revenue per user
  • Average revenue per customer

Marketing spend metrics

  • Marketing spend
  • CAC
  • Payback period

The foundation of your growth stack

$50k

saved annually on maintenance

20%

cut in wasted marketing spend

40.5

hours saved per month with AI

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Accelerate growth with AI coworkers

You're in—expect an email shortly.