Monitor conversion rates from Google Ads campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track conversion rates across Google Ads campaigns
Roadway, along with various analytics platforms, enables you to gain insights into which campaigns are influencing crucial metrics, including conversion rates, across different channels like Google Ads. What sets Roadway apart is its ability to automate the labor-intensive processes. Rather than manually compiling data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI assistants evaluate your performance data in real-time, pinpointing successful strategies, identifying areas that need improvement, and highlighting where to direct your efforts next.
Roadway is tailored for teams seeking straightforward insights without unnecessary complication. It unifies your spend, engagement, and revenue data within a single platform, providing a clear overview. The system constantly tracks performance metrics, alerting you to any fluctuations. When shifts happen—such as increased conversions or decreased efficiency—AI-powered collaborators automatically highlight key insights, enabling teams to respond swiftly and accelerate growth.
Through the automation of conversion rate analysis, Roadway minimizes the reporting time for marketers while maximizing their focus on optimization. Whether expanding Google Ads initiatives or managing cross-channel growth strategies, Roadway simplifies the process of identifying key drivers of success and helps accelerate outcomes with reduced manual workload.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

