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Monitor conversion rates from Facebook campaigns with AI

Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Trusted by the best growth marketing teams

Automate how you track conversion rates across Facebook campaigns

Roadway, along with various other analytics platforms, assists in comprehending which marketing initiatives are influencing critical metrics such as conversion rates across different channels, including Facebook. The key distinction is that Roadway streamlines the process through automation. Rather than having to manually compile data from advertising platforms, spreadsheets, and various dashboards, Roadway’s AI-powered tools evaluate your performance data in real-time—highlighting successful strategies, pinpointing areas that need improvement, and guiding your next steps.

Roadway is crafted for teams seeking straightforward insights without unnecessary complication. Our platform integrates spend, engagement, and revenue data into a single workspace, providing clear visibility. It also persistently tracks performance trends, alerting you to fluctuations—be it a surge in conversions or a decline in efficiency. Powered by AI assistants, automatic insights are generated in real-time, enabling teams to respond swiftly and accelerate growth.

Through automated conversion rate analysis, Roadway streamlines the reporting process, freeing up marketers to focus more on strategic optimization. Whether expanding Facebook advertising efforts or managing multi-channel growth initiatives, Roadway simplifies the identification of key drivers and helps accelerate outcomes with minimal manual work.

Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.

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AI that scales revenue from growth campaigns

The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing insights and opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."

Andrew Wilson, Data Engineering

We’ll build it for you—in a scalable and flexible workspace

Flexible and fast integration options

One-click connectors

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Bring your full-funnel metrics into one place

Marketing metrics

  • Visits
  • Unique visitors
  • New visitors
  • Sign up conversion rate
  • Sign ups
  • Account creation conversion rate
  • Accounts created

Sales  metrics

  • Leads
  • Lead to opportunity conversion rate
  • Opportunities
  • MQL conversion rate
  • Marketing qualified leads (MQLs)
  • SQL conversion rate
  • Sales qualified leads (SQLs)
  • Closed won conversion rate
  • Closed won
  • Closed lost

Revenue  metrics

  • New customer conversion rate
  • New customers
  • Total revenue
  • New customer revenue
  • Expanded customers
  • Expansion customer revenue
  • Reactivated customers
  • Reactivated customer revenue
  • Contracted customers
  • Contraction revenue
  • Churned customers
  • Customer churn rate
  • Churned revenue
  • Revenue churn rate
  • Average revenue per user
  • Average revenue per customer

Marketing spend metrics

  • Marketing spend
  • CAC
  • Payback period

The foundation of your growth stack

$50k

saved annually on maintenance

20%

cut in wasted marketing spend

40.5

hours saved per month with AI

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Accelerate growth with AI coworkers

You're in—expect an email shortly.