Roadway, along with various analytics solutions, empowers you to gain insights into which campaigns are influencing essential metrics, such as conversion rates, across platforms like Bing. However, Roadway stands out by automating the more labor-intensive tasks. Rather than having to manually compile information from advertising platforms, spreadsheets, and dashboards, Roadway’s AI assistants directly evaluate your performance data—pinpointing what’s effective, what needs improvement, and where your efforts should be directed next.

Roadway is built for teams seeking straightforward clarity without unnecessary complication. It unifies spend, engagement, and revenue data into a single platform, providing real-time monitoring for any changes in performance. Whenever fluctuations happen—such as a surge in conversions or a decline in efficiency—AI-powered assistants automatically highlight key insights, empowering teams to respond swiftly and accelerate growth.

Through streamlining the evaluation of conversion metrics, Roadway minimizes the amount of time marketers dedicate to reporting tasks, freeing them to focus on strategic optimization. Whether expanding Bing advertising efforts or managing multi-channel growth initiatives, Roadway simplifies the process of identifying key drivers of success, enabling faster results with reduced manual workload.