Monitor CAC payback period from WhatsApp campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

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Automate how you track CAC payback period across WhatsApp campaigns
Both Roadway and various analytics platforms assist you in grasping how different campaigns influence essential metrics, such as the Customer Acquisition Cost (CAC) payback period, across channels like WhatsApp. However, Roadway stands out by automating the more labor-intensive aspects of this process. Rather than requiring you to manually compile data from advertising platforms, spreadsheets, and dashboards, Roadway’s AI-driven tools evaluate your performance data in real time—pinpointing what is effective, what needs improvement, and where to direct your efforts next.
Roadway is built for teams seeking straightforward clarity without unnecessary complication. Our platform consolidates spend, engagement, and revenue data into a single unified workspace, providing real-time monitoring for any performance fluctuations. As soon as there’s a change—such as a surge in conversions or a decline in efficiency—AI-driven assistants automatically highlight key insights, enabling teams to respond swiftly and accelerate growth.
By streamlining the calculation of CAC payback periods, Roadway minimizes the time marketers dedicate to reporting, freeing them to focus on strategic optimization. Whether expanding WhatsApp initiatives or managing integrated multi-channel growth efforts, Roadway simplifies the process of identifying key drivers of success and speeds up outcomes with minimal manual intervention.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
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Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

