Monitor CAC payback period from Meta Ads campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track CAC payback period across Meta Ads campaigns
Both Roadway and various analytics solutions assist you in comprehending how different campaigns influence essential metrics like the CAC payback period across platforms, including Meta Ads. However, Roadway stands out by automating the labor-intensive tasks. Rather than painstakingly merging data from ad platforms, spreadsheets, and dashboards, Roadway’s AI-driven tools evaluate your performance data on the spot—pinpointing successful elements, highlighting areas that need improvement, and recommending where to direct your efforts next.
Roadway is built for teams seeking straightforward clarity without added complication. It seamlessly integrates your spend, engagement, and revenue data into a single platform, providing a clear overview. The system continuously tracks performance metrics, alerting you to any fluctuations—be it a surge in conversions or a decline in efficiency. With AI-powered assistants highlighting key insights automatically, teams can respond swiftly and accelerate growth effectively.
By streamlining the evaluation of Customer Acquisition Cost (CAC) payback period, Roadway decreases the time marketers dedicate to reporting tasks and boosts the time available for strategic optimization. Whether expanding Meta Ads initiatives or managing multi-channel growth strategies, Roadway simplifies the process of identifying key drivers of impact, enabling faster results with reduced manual effort.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
%201.png)

We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI

