Monitor CAC payback period from digital marketing campaigns with AI
Roadway’s AI coworkers reveal what’s working across every channel and help you turn insights into faster, more predictable revenue growth.

Trusted by the best growth marketing teams





























Automate how you track CAC payback period across digital marketing campaigns
Both Roadway and various analytics solutions assist in comprehending which campaigns influence crucial metrics like the Customer Acquisition Cost (CAC) payback period across various channels, including digital marketing. However, Roadway stands out by automating the labor-intensive processes. Rather than manually piecing together information from advertising platforms, spreadsheets, and dashboards, Roadway’s AI partners evaluate your performance data directly— pinpointing what excels, what lags behind, and where to direct future efforts.
Roadway is crafted for teams seeking straightforward clarity without added complexity. It unifies spend, engagement, and revenue data within a single platform, providing ongoing oversight to detect performance fluctuations. Whenever there’s a shift—such as a surge in conversions or a decline in efficiency—AI-powered assistants automatically highlight key insights, enabling teams to respond swiftly and drive sustained growth.
By streamlining the evaluation of CAC payback periods, Roadway minimizes the time marketers dedicate to reporting tasks and boosts their capacity for strategic optimization. Whether expanding digital advertising initiatives or managing multi-channel growth efforts, Roadway simplifies the process of identifying key drivers of success, enabling faster results with reduced manual workload.
Ultimately, Roadway turns fragmented marketing data into a single, intelligent feedback loop for continuous growth.
AI that scales revenue from growth campaigns
The future of growth marketing is here. Save hour per week with personalized AI Coworkers to 10x your impact, built in seconds.

"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
%201.png)

We’ll build it for you—in a scalable and flexible workspace
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period