Salesforce Attribution vs. Roadway
While Salesforce is a powerful CRM with solid attribution capabilities, Roadway is purpose-built to help growth marketers discover what works, cut what doesn't, and drive more return on digital marketing spend.
Trusted by the best growth marketing teams
When should I use Salesforce? When should I use Roadway?
Modern growth teams need both a system of record for managing customer relationships and a way to see which marketing efforts are creating them. Salesforce excels at the first—tracking opportunities, managing pipelines, and centralizing customer interactions so revenue teams have a single source of truth. What it doesn’t provide is full-funnel attribution or guidance on where marketing spend is driving impact.
Roadway fills that gap. By connecting directly to your warehouse and CRM, Roadway applies AI-driven attribution across every channel and campaign, then automates the analysis into actionable insights—so marketers know which touchpoints actually move pipeline and revenue.
You'll want to add Roadway to your stack when...
You can see deals, but not what drives them
Salesforce shows which opportunities are open and closed. Roadway shows which channels, campaigns, and creatives are fueling pipeline and ARR.
Attribution requests clog your data team’s backlog
Salesforce Campaign Influence is limited; Roadway computes attribution inside your warehouse—no manual exports, no brittle joins, just clear answers in minutes.
Sales teams act, but marketing can’t react fast enough
Salesforce manages accounts and deals; Roadway reveals the growth insights marketers need to act before opportunities are missed.
We’ll build it for you—in a scalable and flexible workspace
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI
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