Mixpanel vs. Roadway: When to Use Each
While Mixpanel is great for product analytics, Roadway is purpose-built to help growth marketers discover what works, cut what doesn’t, and drive more return on digital marketing spend.
Trusted by the best growth marketing teams
When should I use Mixpanel? And when should I use Roadway?
Modern growth teams need both granular product insight and a clear line of sight to revenue. Mixpanel nails the first half—tracking clicks, funnel drop-offs, and retention cohorts so product managers can refine the user experience—but it stops at the moment a visitor becomes a user. To understand which campaigns, channels, and budgets actually turn those users into paying customers, you need a complementary layer of full-funnel attribution.
Mixpanel is outstanding for tracking product engagement: it records every click, funnel drop-off, and retention cohort so product teams can fine-tune the user experience. What it doesn’t cover is full-funnel revenue attribution. Campaign spend, multi-channel touches, and closed-won dollars sit outside Mixpanel, forcing analysts to piece everything together in SQL or spreadsheets.
Roadway bridges the gap by pulling channel- and campaign-level data directly from Snowflake, BigQuery, or Redshift, running AI-driven attribution in place, and streaming the resulting insights to Salesforce, HubSpot, and ad platforms—so every touchpoint is tied to real revenue impact.
Add Roadway to your Mixpanel setup when…
Product metrics aren’t telling you which ads fund the ARR
Mixpanel excels at event analytics, but revenue lives elsewhere. Roadway maps every channel and campaign all the way to closed-won, separating cash-generating programs from vanity sign-ups.
DIY attribution is eating your data team’s week
Manual exports, ad-spend joins, and fragile SQL pipelines drain hours and break whenever schemas shift. Roadway computes attribution inside Snowflake, BigQuery, or Redshift—no CSVs, no re-work, answers in minutes.
Revenue jumps—and no one can trace the spark
Mixpanel highlights usage spikes, but not the upstream driver. Roadway’s AI singles out the precise campaign, creative, or cohort behind each lift or slide, then pipes that insight straight into Salesforce, HubSpot, and ad platforms so you can react while it still matters.
We’ll build it for you—in a scalable and flexible workspace
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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