HubSpot Attribution vs. Roadway
While HubSpot is a powerful CRM with solid attribution capabilities, Roadway is purpose-built to help growth marketers discover what works, cut what doesn't, and drive more return on digital marketing spend.
Trusted by the best growth marketing teams
When should I use HubSpot? And when should I use Roadway?
HubSpot is one of the best platforms for managing customer relationships and automating marketing workflows. It tracks contacts, runs nurture programs, and gives sales and marketing a shared workspace. If your goal is capturing leads and keeping them engaged, HubSpot is the right choice.
Where HubSpot falls short is in attribution. It shows activity—opens, clicks, demos—but not which ads, channels, or programs are actually driving pipeline and revenue. That leaves growth teams guessing about where to invest.
Roadway fills that gap. Running directly on your warehouse data, it applies AI-driven attribution across every channel and campaign, then automates the analysis into clear, actionable insights. With AI coworkers, Roadway surfaces next-best actions and keeps growth compounding.
You'll want to add Roadway to your stack when....
You need revenue clarity, not just engagement metrics
HubSpot tracks opens, clicks, and contacts. Roadway reveals which campaigns and channels are actually driving revenue.
Ops teams can’t keep up with reporting requests
Custom HubSpot reports are fine for activity, but clunky for attribution. Roadway offers a shortcut to best-in-class attribution, you can get answers without bottlenecks.
You want growth loops, not one-off campaigns
Roadway transforms attribution into a growth engine, connecting spend to revenue and guiding smarter optimizations.
We’ll build it for you—in a scalable and flexible workspace
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI
AI that scales revenue from growth campaigns
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