Migrate from HockeyStack
to Roadway
Outgrowing HockeyStack? Roadway is purpose-built to help growth marketers discover what works, cut what doesn't, and drive more return on digital marketing spend.
Trusted by the best growth marketing teams
Should I migrate from HockeyStack to Roadway?
Both Roadway and HockeyStack help growth teams connect marketing activity to revenue. But there are a few key differences in how they work and who they serve.
HockeyStack is optimized for ABM and sales-led funnels. It offers predefined templates and attribution views geared toward B2B buyer journeys. That structure can be limiting: You’re boxed into their models, with less flexibility to drill into the actual levers that drive growth.
Roadway, by contrast, lets you tailor attribution for any motion—PLG, marketing-led, sales-led, or a hybrid mix—without sacrificing flexibility. It runs directly on top of your Snowflake, BigQuery, or Redshift—no event duplication, syncing lag, or black-box tagging logic. Roadway's AI agents translate complex, custom attribution models into clear, actionable insights, giving growth marketers the power to analyze performance how they want—without waiting on devs or vendor support.
You should consider migrating from Attribution App to Roadway when:
You can’t see which campaigns actually move the needle
HockeyStack doesn’t offer the granularity needed to tie spend to outcomes. Roadway gives you precise, campaign-level visibility—so you know exactly what’s working and where to scale.
You’re feeling boxed into rigid attribution models
Hockeystack relies heavily on predefined templates, whereas Roadway gives you full control—custom windows, weighting, and campaign-level granularity that maps to how your team actually drives revenue.
You're not getting actionable insights
Reports don't drive growth—decisions do. Roadway's AI agents cut through the noise to highlight what matters most, helping you act faster on revenue opportunities.
We’ll build it for you—in a scalable and flexible workspace
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
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