Migrate from Adobe Marketo Measure (Bizible)
to Roadway
Running into Marketo Measure’s limits? Roadway is purpose-built to help growth marketers discover what works, cut what doesn't, and drive more return on digital marketing spend.
Trusted by the best growth marketing teams
Should I migrate from Marketo Measure to Roadway?
Both Roadway and Marketo Measure help you understand which campaigns drive pipeline and revenue. But under the hood, they’re built for different eras—and different marketing teams.
Marketo Measure is a legacy, lead-based system with rigid models and siloed infrastructure. It collects tagged events via JavaScript, stores them in its own cloud, and outputs predefined reports that often require developer support to maintain. It’s slow to adapt, hard to customize, and was designed for traditional B2B funnels—not today’s hybrid growth motions.
By contrast, Roadway’s AI-powered attribution can be tailored to fit any go-to-market motion—PLG, marketing-led, sales-led, or a hybrid mix. It runs directly on your Snowflake, BigQuery, or Redshift instance—eliminating data duplication, syncing delays, and tagging complexity. And its AI agents distill attribution models into clear, actionable recommendations, helping you move faster and drive more impact.
You should consider migrating from Marketo Measure to Roadway if:
You can’t tie campaigns to revenue with enough granularity
Marketo Measure’s views are too high-level to reveal what’s actually working. Roadway gives you campaign-level, channel-specific insight—so you can optimize the real levers of growth.
You’re stuck with rigid, lead-based attribution logic
Marketo Measure was built for a different era. Roadway supports flexible attribution models that match how modern teams operate—whether you’re running PLG, sales-assist, paid, or a mix.
You’re buried in reports and not getting enough actionable insights
Marketo surfaces data; Roadway delivers actionable insights. Roadway's AI agents highlight what’s driving outcomes so you can act quickly—and scale what works.
We’ll build it for you—in a scalable and flexible workspace
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
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