Put your BigQuery data to work with Roadway
BigQuery is a powerful tool for organizing your data, and with Roadway, you can put that data to work, making smarter decisions to accelerate revenue growth.
Trusted by the best growth marketing teams
How BigQuery and Roadway work better together
BigQuery is one of the most powerful warehouses available: serverless, massively scalable, and lightning-fast at querying huge datasets. It’s ideal for giving teams clean, centralized data that anyone in the business can access and analyze.
But what BigQuery doesn’t provide—by design—is growth-specific attribution or actionable guidance for marketers. Campaign spend, multi-channel touches, and revenue still need to be modeled and interpreted before they become useful for day-to-day decisions.
Roadway bridges that gap by connecting directly to your BigQuery warehouse, layering AI-driven attribution on top of raw tables, and transforming findings into clear, actionable recommendations for growth marketers.
Use Roadway with Segment when…
You need to move from queries to clear revenue answers
BigQuery makes all your data explorable, but Roadway shows which campaigns, channels, and creatives are actually creating revenue impact.
Your data team is bogged down by ad-hoc SQL
Attribution requests turn into constant queries and pipeline maintenance. Roadway handles attribution directly in BigQuery—no manual joins, no brittle pipelines, insights in minutes.
Marketers can’t act on insights fast enough
BigQuery centralizes the data. Roadway activates it—automating analysis and surfacing next-best actions while they still matter.
We’ll build it for you—in a scalable and flexible workspace
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI
AI that scales revenue from growth campaigns
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