Migrate from Attribution App
to Roadway
Looking for a more scalable attribution solution? Roadway is purpose-built to help growth marketers discover what works, cut what doesn't, and drive more return on digital marketing spend.
Trusted by the best growth marketing teams
Should I migrate from Attribution App to Roadway?
Both Roadway and Attribution App help you identify which campaigns drive revenue and use those insights to improve your marketing strategy. Both track activities, connect them to outcomes, and apply sophisticated modeling to measure ROI. However, their underlying architecture is fundamentally different.
Roadway is warehouse-native and AI-first. It runs attribution directly on top of your existing Snowflake, BigQuery, or Redshift data—eliminating data duplication, syncing delays, and maintenance overhead—while AI agents distill complex models data into clear, actionable insights. Attribution App uses a legacy, tag-based model: it collects event data via browser-side pixels, stores it in its own cloud environment, and surfaces insights through predefined templates that often require developer maintenance as your site evolves.
You should consider migrating from Attribution App to Roadway when:
You’re spending too much time maintaining tags and scripts
Attribution App requires ongoing developer work to keep tracking accurate. Roadway connects to your warehouse directly—no pixels, no client-side tagging, and no brittle scripts to manage.
You need flexible, customizable attribution logic
Most Attribution App plans only support a limited set of predefined models. Roadway gives you full control—custom windows, weighting rules, and sophisticated logic to match your actual sales cycle.
You're not getting insights that drive revenue growth
Reports don't drive growth—decisions do. Roadway's AI agents cut through the noise to highlight what matters most, helping you act faster on revenue opportunities.
We’ll build it for you—in a scalable and flexible workspace
Flexible and fast integration options
One-click connectors
Warehouse-native
Bring your full-funnel metrics into one place
Marketing metrics
- Visits
- Unique visitors
- New visitors
- Sign up conversion rate
- Sign ups
- Account creation conversion rate
- Accounts created
Sales metrics
- Leads
- Lead to opportunity conversion rate
- Opportunities
- MQL conversion rate
- Marketing qualified leads (MQLs)
- SQL conversion rate
- Sales qualified leads (SQLs)
- Closed won conversion rate
- Closed won
- Closed lost
Revenue metrics
- New customer conversion rate
- New customers
- Total revenue
- New customer revenue
- Expanded customers
- Expansion customer revenue
- Reactivated customers
- Reactivated customer revenue
- Contracted customers
- Contraction revenue
- Churned customers
- Customer churn rate
- Churned revenue
- Revenue churn rate
- Average revenue per user
- Average revenue per customer
Marketing spend metrics
- Marketing spend
- CAC
- Payback period
"Roadway is what we had hoped every other solution we evaluated or implemented would have been."
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The foundation of your growth stack
$50k
saved annually on maintenance
20%
cut in wasted marketing spend
40.5
hours saved per month with AI
AI that scales revenue from growth campaigns
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