Modern growth teams need both product insight and revenue accountability, yet those answers rarely live in a single tool. Your product squad relies on Amplitude for granular event tracking and retention analysis, while your marketers juggle spreadsheets and BI queries to connect campaign spend to ARR. Bridging that divide requires a solution that speaks the language of attribution without dismantling the analytics stack you already trust—setting the stage for Amplitude to handle in-app behavior and Roadway to own end-to-end revenue impact.
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Amplitude is best-in-class for product analytics: it tracks in-app behavior, funnels, and retention, turning raw events into insights that help product teams ship better features. What it doesn’t tackle is marketing attribution or revenue modeling; campaign data lives elsewhere, and tying it back to ARR usually means stitching CSV exports or waiting on analysts.

Roadway fills that gap. It sits directly on Snowflake, BigQuery, or Redshift, layers AI-driven attribution over your raw tables, and syncs insights back to Salesforce, HubSpot, and ad platforms—so growth teams see exactly which campaigns create paying users, not just clicks or sign-ups. A powerful AI insights engine then highlights the highest-impact channels, offers, and cohorts, turning data into clear next steps

Add Roadway to your Amplitude stack when…