End-to-end attribution and an AI Growth Marketing Coworker—built specifically for Decagon

Confidently scale marketing channels with expert-built attribution and opportunity reporting on autopilot to land more customers like Duolingo, Rippling, and Chime

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Built with and trusted by the best growth marketing teams

"The attribution and workspace Roadway built for us is what we had hoped every other solution we evaluated or implemented would have been. Custom to our needs, transparent for our oversight, self-serve to our stakeholders, and warehouse-native for use across our stack."

Andrew Wilson, Data Engineer

"I was impressed with how quickly Roadway built this for us. It provided us with clear insights into where we need to invest and the levers we can pull. The access to our marketing channel data and insights has made a significant difference in our decision-making process and execution speed."

Josh Kim, Growth Marketing Lead

“We were lucky to have half these metrics with partial attribution at previous companies. Highly recommend!”

Bruno Estrella, Head of Growth

“We've automated our weekly reporting for performance marketing, affiliate, and SEO with Roadway. We spend that time on new experiments and we still move faster on optimizations. The action recommendations are impressively specific as well.”

Ethan Smith, CEO

The future of growth marketing is here

A personalized Growth Marketing Coworker to 10x your impact is made possible by attribution custom-built for you across revenue, demand generation, and website metrics.

Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing Insights and Opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.