How to make a Google ads AI agent

Overview

Deploying a Google Ads AI agent in Roadway only takes a few minutes—expect to win back hours each week understanding what’s driving results.

How it works

AI marketing agents in Roadway systematically audit trends in your key growth metrics, dig into those trends to find campaign‑level causes across channels, and identify relevant contributors across additional user dimensions that can help with optimization and scaling.

They focus on the insights in your goal metric, find causes within your funnel metrics, and perform a check on your guardrail metrics just like a human growth marketer.

The agent then prioritizes those insights based on multiple factors, maps them to a growth knowledge base enriched with your company context and team playbooks, and surfaces the highest‑leverage actions to help you grow faster.

How to set it up in Roadway

1. Create a new Coworker
2. Filter for Google ads
3. Choose your goal metric (this is what your agent will optimize for)
4. Choose the funnel metrics that lead to your goal metric
5. Choose your guardrail metrics and define their limits
6. Choose your refresh schedule
7. Publish

Your google ads agent will produce an opportunity report for you at that cadence.

Reach out to us if you need any help — happy building: contact@roadwayai.com