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End-to-end attribution and an AI Growth Marketing Coworker—built specifically for Sanity

Confidently scale marketing channels with expert-built attribution and opportunity reporting on autopilot to land more customers like PUMA, AT&T, and Morning Brew

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Built with and trusted by the best growth marketing teams

"The attribution and workspace Roadway built for us is what we had hoped every other solution we evaluated or implemented would have been. Custom to our needs, transparent for our oversight, self-serve to our stakeholders, and warehouse-native for use across our stack."

Andrew Wilson, Data Engineer

"I was impressed with how quickly Roadway built this for us. It provided us with clear insights into where we need to invest and the levers we can pull. The access to our marketing channel data and insights has made a significant difference in our decision-making process and execution speed."

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Josh Kim, Growth Marketing Lead

“We were lucky to have half these metrics with partial attribution at previous companies. Highly recommend!”

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Bruno Estrella, Head of Growth

“We've automated our weekly reporting for performance marketing, affiliate, and SEO with Roadway. We spend that time on new experiments and we still move faster on optimizations. The action recommendations are impressively specific as well.”

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Ethan Smith, CEO
The future of growth marketing is here

A personalized Growth Marketing Coworker to 10x your impact is made possible by attribution custom-built for you across revenue, demand generation, and website metrics.

Outcome-based analysis and growth opportunities on autopilot

Experience proactive AI analysis to put growth marketing Insights and Opportunities on autopilot (to drive real outcomes)—so you can grow faster with leaner teams.

End-to-end attribution—custom-built to your business

See the power of attribution built right—traffic sources, channels, and campaigns mapped to programs, platforms, and growth levers—as breakdowns on all your metrics.

We'll build it for you

Flexible and fast integration options

One-click connectors

Segment logoSalesforce logoMeta logoHubspot logoGoogle Ads logoStripe logoGoogle Analytics logo

Warehouse-native

Snowflake logoGoogle BigQuery logoAWS Redshift logo

Bring your full-funnel metrics into one place

Marketing metrics

  • Visits
  • Unique visitors
  • New visitors
  • Sign up conversion rate
  • Sign ups
  • Account creation conversion rate
  • Accounts created

Sales  metrics

  • Leads
  • Lead to opportunity conversion rate
  • Opportunities
  • MQL conversion rate
  • Marketing qualified leads (MQLs)
  • SQL conversion rate
  • Sales qualified leads (SQLs)
  • Closed won conversion rate
  • Closed won
  • Closed lost

Revenue  metrics

  • New customer conversion rate
  • New customers
  • Total revenue
  • New customer revenue
  • Expanded customers
  • Expansion customer revenue
  • Reactivated customers
  • Reactivated customer revenue
  • Contracted customers
  • Contraction revenue
  • Churned customers
  • Customer churn rate
  • Churned revenue
  • Revenue churn rate
  • Average revenue per user
  • Average revenue per customer

Marketing spend metrics

  • Marketing spend
  • CAC
  • Payback period

Explore all of Roadway AI

Attribution

Automation

Metrics

Oh, we almost forgot the Roadway tag

Check out the Roadway Attribution Tag

We make passing the IDs you need for attribution across all your data sources super simple.

Get an expert attribution audit

End-to-end attribution and automation built for growth marketing.

Thanks, we'll be in touch soon!

Schedule time to learn more now:
Schedule now